Audience Profile and Convergence

Audience:

• 15-20 year old teens; this is the most predominant age in which music is most influential and important in their lives which raises the importance of my magazine. If regarding this is the view of Uses and Gratification it too raises the importance of my magazine as a social aid in being a creator of social interaction and a route of escape. 
• ABC1/2 Social classification; this makes sure that my magazine is adequately priced and affordable for my target audience. This social classification is generally the most inclined to buy magazines too, so in turn, this makes sure my target market is of an appropriate audience.
• Mixed gender; this opens up my magazine to target more audiences and increase sales.
• Social networking is of high importance; as seen, this will aid my interactions with my audience to find out what aspects of my magazine they like and dislike to make my magazine a more successful venture and this will also aid in reaching audiences who are not my specific target audience.

Rolling Stone Convergence:
The traffic which RollingStone.com receives shows the importance of convergence. Reaching 2.7million unique users a month via computers alone shows the vast audience it unlocks, especially when scaled against its 68,000 monthly readership. Social extensions alone offer up major advertising opportunity with Rolling Stone having 567,000 Facebook fans and a total of 1,640,000 Twitter followers as of June 2012. Having such a wide audience at such a constant source of interaction is a major advertising opportunity and also gives an aspect of interaction with their audience to further their knowledge of their chosen audience and increase interactivity with this audience.