Decline of Sales Figures

The ABC figures show a vast decline in the yearly circulation of NME magazine by 17.6% from 56,000 to 18,000. This appears to be a trending event throughout all magazines with Q magazine fell by 20% respectively. As of 2012, the biggest selling music magazines Mojo’s circulation also fell by 2.4% to 85,000.

This correlation of falling magazine sales and the distribution increase of free title magazines such as Fly to 108,827 copies displays the trend in which magazines are going, relying upon advertising rather than selling to the public.

Title	Publisher	Jun End 2012	Yr / Yr Change
Empire	Bauer Consumer Media	167,096	-2.3%
Total Film	Future Publishing	68,897	-4.1%
Mojo	Bauer Consumer Media	85,149	-2.4%
Q	Bauer Consumer Media	64,596	-19.7%
Uncut	IPC Media	63,003	-4.5%
Kerrang!	Bauer Consumer Media	40,203	-6.6%
New Musical Express	IPC Media	23,924	-17.6%

Due to my magazine focusing on a different, niche market I will continue to sell my magazine for a trial period of 1 year but if the magazine fails to meet the circulation figures, switching to a free magazine will be more practical in terms of cost and creating quality content.